The International Triathlon Union is proud to present the World Triathlon Official Store. The store represents a window on triathlon for age group athletes to elites alike. Here you will find products that will advance an athlete‚Äôs performance and comfort whether they be swimming, cycling or running. In addition we are delighted to present a "Be Seen" kids range and the beginnings of what we hope will become a portal for para-triathletes to access items they require.

For the first time in it's 25 year history the ITU is now able to offer Official Teamwear for clubs, events, coaches and corporates. Join the "Tribe" and see your team and/or event hosted within the World Triathlon Official Store. Receive additional benefits from the store and our partners.

The ITU is committed to developing the sport of triathlon. You can be assured that your purchase is going to help the future generation of the sport. 100% of the proceeds that the ITU receives from the sale of the sportswear line will go towards the development of the sport.

The World Triathlon Official Store provides an opportunity for those involved in the sport to earn additional money for their own organizations. Teamwear can be marked up by either 5 or 10%. This can be spent on items needed for coaches or fund raisers from the store. Affiliates may also sign up to earn upon purchases in the general store made from referrals. 

The World Triathlon Offical Store is built and operated by Tribe Solutions Inc. Tribe Solutions is a company owned and operated by triathletes, we are proud to be the Official Merchandise and Licensing Partner to the ITU.

Tribe provide e-commerce merchandise solutions that unlock value for events, sponsors, clubs, coaches & athletes. We are not exclusive to triathlon and work with many groups and events around the world. Contact us to learn more.